About NineYards.com

Company History

NineYards.com was founded in 1997. I had by then already developed some pretty strong ideas about what made for a “good” web site — that is, a profitable, user-friendly site that does the job it’s designed to do. I decided to put my marketing, writing and analytics skills to use for a select roster of clients, and I’ve been doing it ever since.

What makes NineYards.com different? first, when you work with me, you’ll be working directly with me. You won’t find your project “farmed out” to a low-level staffer or an overseas contractor.

Second, I deliver real value, not just pie-in-the-sky promises. You will not find any “insider secrets guaranteed to make money while you sleep” here. Whether you choose a website evaluation report, marketing consultation, or any writing services, you’ll receive honest value for your investment.

And third, I don’t focus on rankings. Rather, I’m concerned with marketing metrics that indicate real-world progress for you: traffic, conversions and profits. Until we find creditors who are willing to accept ranking reports in lieu of cash, I won’t be wasting my time (or yours) on them.

Our Founder

Diane “Torka” Aull

cartoon alter ego of Diane

I specialize in web site usability and marketing strategy. My focus is on optimizing your website to maximize visibility, user-friendliness and conversions.  I believe a “pretty” website is nice, but a profitable website is better. (And if you have one that’s both, you’re really cooking with gas!)

In addition to my duties as a moderator on the popular High Rankings and Small Business Ideas discussion boards, I am a Search Marketing Columnist at Search Engine Guide, as well as an occasional guest poster on various site optimization related blogs. You can read my own blog at BootstrapSEO.com. A chocolate addict, voracious reader, and unrepentant Monkees fan, I have been known to dream in HTML.

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